TRADITIONAL MARKETING IS A CASUALTY OF THE PANDEMIC.

The overwhelming majority of organizations/ companies who developed a 2020 marketing plan had to cancel those plans in the first quarter. In-person events such as Expos and personal meetings all went out the window with the onset of the pandemic. Fortunately, many companies including ours, rolled with the punches and evolved plans to use their digital presence to engage with existing clients and capture new clients.

BECOMING A MODERN MARKETER

To thrive in this new normal, marketers must become modern marketers who can execute on integrated, digitally oriented marketing plans to reach prospective and current clients — ideally utilizing less resources and incurring less expense. And they need to do it with a personal touch that generates opportunities, retain, and grow customer base while creating referrable moments.

While this may sound like a tall order, it can be done with the right plan and support, and with a focus on the following:   

- Email marketing, distributed at scale.

- Polls and regularly recurring social media content.

- Virtual events and webinars.

- Simple, modern, informative website.

- Ecommerce platforms.

- Data and analytics.

ACCELERATING THE ‘NEW NORMAL’

The disruption and uncertainty created by the COVID-19 pandemic is truly unprecedented, but in many ways, the resulting movement toward a more virtual world is an acceleration of certain trends that were already in motion, versus an outcome that would never have otherwise happened.